Cottonelle.

Downtherecare.

When it comes to skincare, we’ll do anything to take care of it. But what about the skin down there? Together with Cottonelle, we decided it was time to treat the skin you don’t see, like the skin you do. We created downtherecare by Cottonelle, a campaign that started an honest conversation about what we wipe with.

ECD: Lisa Bright
CD: John Potter, Nok Sangdee
CW: Kate Cullen