Lime-A-Rita.
After redesigning the packaging for Lime-A-Rita, it was time to give the product TV a facelift as well.
As the first Anheuser-Busch brand to market to women, we created a campaign for Lime-A-Rita that centered around the same group of friends and the conversations that fly when those small, but mighty cans are cracked open.
CW: Kate Cullen